Britain’s BKB promotion continues to expand its footprint.
Last Friday, BKB co-owner Joe Brown announced the promotion has reached a video on demand agreement with Amazon Prime. Prime subscribers will be able to watch BKB videos on demand.
#BKBNews THIS week we have agreed a new deal that will take the world of BKB™ into millions of homes https://t.co/krGlPlgdf2 @bkb_official1 @FiteTV @virginmedia @bybextreme #BareKnuckle #TheSport #BKBSport #DailySport #BritishBoxing #BYB #UKBareknuckle #WeekendSport #TVDeal
— The Daily Sport (@Daily_Sport) November 5, 2022
Modern bare knuckle is a very new sport.
By signing on with Amazon, BKB is making their product available to millions of Prime subscribers worldwide. Hopefully, a fair amount enjoy the matches on VOD, and are inspired to buy pay-per-views, attend live events, and purchase merchandise.
BKB’s unique and pure brand of bare knuckle (no grappling) has a chance to attract thousands of new supporters.
That’s not all. The article also mentions a Netflix documentary about BKB airs on the streaming service next year.
The mainstream recognition is well-deserved. Brown and co-owner Jim Freeman revived bare knuckle in England before others started promoting events in the Sates. Here’s hoping the Amazon and Netflix deals bring growth and recognition to BKB.